People pay attention to Lauren Santo Domingo — where she shops, how she dresses, the friends she makes. As a longtime contributing editor to Vogue and now cofounder and creative director of New York’s Moda Operandi, people know that what she chooses to focus on are the right things. Because Lauren is also very much a woman of our time, she shops online, so much so that in 2011 she cofounded Moda Operandi, a luxury retailer that pioneered the online trunkshow, a novel method of shopping that also involves her hosting a by-invitation group of women to her Manhattan boutique. As Lauren outlines, her clients are granted first and full access to fashion runway looks, with the ability to order items months before the designs reach stores. Apart from her role as a successful businessperson, she is also responsible for the interior design of the Moda Operandi townhouse space, which functions as much as a club as it does a retail boutique. “The space was designed with purpose — one that offers the intimacy of a home, but also offers context to the brand, the product, and the experience. It is a place you want to come to.”
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WRITTEN BY DAVID MASELLO
This story appeared in the Spring 2017 issue of MILIEU.
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